Tesport Travel
Your Ride or Fly
The luggage category sells control and order. Tesport packs joy into the trip — the bag that never stands in your way and says yes to more.
- 44pieces of press coverage
- 89,100influencer impressions
- 20+local TV markets
The challenge
Launch Tesport with the Cloud collection as hero product in a category that sells restraint, and move the brand out of functional luggage messaging into ownable emotional territory for travelers who want more adventure and more of themselves on every trip.
What we did
We positioned Tesport around packing joy into your trip: luggage that doesn't stand in your way. The creative campaign, "Your Ride or Fly," made the bag your partner in crime for saying yes to more joy in travel. Every feature was rewritten as happiness: the drink holder became the vessel for your happy hour margarita, durable wheels the reason you sprint for the best room in the Airbnb, packing cubes the tool to pack in more joy. We ran the social and influencer strategy alongside the PR push, placing creators at AnimeCon, the Renaissance Festival, Coachella, the Pickleball Championships and the Kentucky Derby — events where what you pack is part of the experience.
The consequence
A presence that read native to those communities rather than sponsored, amplified by an earned media push built around the cultural moments themselves and trade, travel and lifestyle coverage at launch.
The work itself.
Scored on the
consequential triangle.
- Talkability
- "Your Ride or Fly" is a permission slip people repeat to each other.
- Defensibility
- Owning joy in a category built on restraint is hard to follow.
- Indispensability
- The bag becomes the companion, not the container.
Your turn.
We take a small number of engagements at a time. Tell us what's at stake.