The Farmer's Finds
Fresh Ideas, Locally Sourced
America's only national farmers market. A DTC subscription box that let people support local artisans from anywhere.
- 6xMoM increase in daily sales
- 191%increase in sales revenue
- 140%+conversion rate lift
The challenge
The Farmer's Finds needed to launch a new subscription box for farmers market lovers into the market with no brand awareness, no audience and no proof. Launch had to create awareness, a community and conversion at the same time.
What we did
We positioned The Farmer's Finds as America's only national farmers market, built the website, and ran all paid media and social media, from a launch campaign with influencers to a holiday gift guide push built around a new way to shop local.
The consequence
Social proof did the selling. Daily sales multiplied, orders and revenue climbed month over month, and organic search followed the social lift.
The work itself.
Scored on the
consequential triangle.
- Talkability
- Every order carried a grower's story, which customers forwarded and posted — a referral engine built into the product, not bolted onto it.
- Defensibility
- The supplier relationships and regional specificity can't be replicated by a national competitor without becoming a different company.
- Indispensability
- For its customers it became the only credible route to that food. Losing it would mean losing access, not just a checkout option.
Your turn.
We take a small number of engagements at a time. Tell us what's at stake.