Renogy X
Your Energy Freedom Starts at Home
Residential solar without the door-knocker. We launched Renogy X on the one thing homeowners said the category never gave them: a transparent process.
- DTC model, no door-knockers
- RE+ and Intersolar launch
- Website, app and campaigns
The challenge
Research showed homeowners disliked buying solar more than they disliked their utility bills — high-pressure door-to-door sales, expectations badly set, poor communication, long permitting delays and no clarity on approvals. Competitors were all arguing sustainability and cost.
What we did
We built the communication strategy around transparency and the removal of the traditional salesperson: a direct-to-consumer model with a clearer process and a lower acquisition price. Two launch tracks ran in parallel — homeowners and installation partners — across website, mobile app, digital assets and lead-generation campaigns in designated markets, culminating in a launch blitz at RE+ in Las Vegas and a presence at Intersolar.
The consequence
A brand experience that stood apart on approachability rather than price, with installer and consumer demand at the launch shows running ahead of industry trend. "Smarter solar. Your way."
The work itself.
Scored on the
consequential triangle.
- Talkability
- Naming the thing everyone hates about buying solar makes the brand repeatable.
- Defensibility
- Cutting the salesperson out is a business model, not a claim.
- Indispensability
- The home system becomes infrastructure the household lives on.
Your turn.
We take a small number of engagements at a time. Tell us what's at stake.