Renogy REGO
A Game Changer in Off-Grid Solar
We launched REGO, Renogy's DIY off-grid solar installation system, on one claim the category could not answer: installed in under 30 minutes, so you get the time back.
- Install in under 30minutes
- B2Band DTC launch
- New product website
The challenge
The battery system category talks in features and speaks obtusely about them. REGO had a real advantage — an intuitive connector design, with components only Renogy offers, that cut installation well below every rival — and no language that connected it to anything a buyer feels.
What we did
We positioned REGO as a time saver: the system that lets you enjoy your freedom faster. Out of that came the campaign idea "REady to GO!" — built on the 30-minute installation time, rooted in the plug-and-play connections only Renogy makes for REGO. We then designed everything it needed to launch: collateral for B2B events and dealer channels, a new product website, and all the content materials, film and social work behind it.
The consequence
The claim defined the launch — no manuals, no installation mistakes, no worry — and gave both consumers and dealers the same reason to choose it: more time, and for dealers, more revenue per install.
The work itself.
Scored on the
consequential triangle.
- Talkability
- "REady to GO!" is short enough to repeat and specific enough to test.
- Defensibility
- The advantage sat in the connector architecture, not the messaging.
- Indispensability
- Dealers began specifying it by default, which is where habits live.
Your turn.
We take a small number of engagements at a time. Tell us what's at stake.