Doc & Glo
Bodies In Motion
Clean self-care from US Open champion Sloane Stephens, launched on-street and on-feed at the same time.
- 458Kviews, 4.7K engagements
- +22%overall engagement
- Oprah Daily O-Ward winner
The challenge
Hair and body care on social was full of aesthetic brands that did not feel authentic, achievable, or accessible to all bodies. Doc & Glo needed a launch that moved with its community instead of posing above it.
What we did
We built a launch that met people where they literally were. Out-of-home carried the line across a Nasdaq ad, NYC taxis and billboards, tied to an in-person Well.th Weekend on the Gansevoort Hotel rooftop where the community could try the range and meet Sloane. Social ran the full arc — teasers, product education, creator UGC, event content and OOH integrations — with imagery built around under-represented skin tones and real self-care issues, so education felt accessible and expert at once.
The consequence
The hair launch drove 458K views, 4.7K engagements and 500+ follower growth, with overall engagement up 22%. Big Money Glo Cooling Scrub won an Oprah Daily O-Ward for Best Scrub.
The work itself.
Scored on the
consequential triangle.
- Talkability
- Taxis, Nasdaq and a rooftop weekend gave the launch somewhere to be photographed.
- Defensibility
- A founder who competes for a living makes "bodies in motion" true, not styled.
- Indispensability
- Products people build a routine around are not replaced by a trend.
Your turn.
We take a small number of engagements at a time. Tell us what's at stake.