Revoy
Turning Semi Trucks Into Hybrids
Freight electrification without replacing the fleet. We positioned Revoy as a sustainability "hack" for fleet managers: starting beats standing still.
- 30+pieces of coverage
- Fast Company, Electrek, Transport Topics
- Award nominations
The challenge
A brand-new company launching hybrid EV mods for long-haul semis, chasing awareness and a funding round against established names like Tesla. Other solutions existed, but no large fleet could absorb the cost all at once.
What we did
We built a technical story told in plain, media-ready language: a press launch for the flagship Revoy EV, a thought-leadership and media relations program, and a suite of product photography, explainer films and infographics. The line that carried it: "Go electric on your own terms."
The consequence
More than 30 pieces of coverage, including Fast Company, Transport Topics, Electrek and TruckWorld, plus broadcast and podcast features — generating leads and award nominations from leading tech media.
The work itself.
Scored on the
consequential triangle.
- Talkability
- "Turn a diesel semi into a hybrid in five minutes" is a sentence dispatchers repeat to a CFO.
- Defensibility
- The retrofit model is structural, not a message a rival can borrow.
- Indispensability
- Once a lane runs on it, removing it raises cost per mile.
Your turn.
We take a small number of engagements at a time. Tell us what's at stake.